Company Research Enrichment
Auto-enrich prospect data with firmographic, technographic, and intent signals.
Company Information
Enrichment Stats
Data Sources
- →Firmographic data
- →Technographic signals
- →Recent funding info
- →Key decision makers
- →Industry benchmarks
- →Buying intent signals
Enrichment Fields
Community Access
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- →LinkedIn company page — headcount growth, recent posts, leadership team
- →Their website — services, case studies, brand language in the About page
- →Google News — recent funding, partnerships, expansions, leadership changes
- →Job postings — what they hire reveals current priorities and pain points
- →Tech stack (BuiltWith, Apollo) — reveals what they already pay for
Common Questions
What is lead enrichment?
Lead enrichment is the process of adding additional data points to a prospect record beyond what you initially collected — industry, revenue, tech stack, decision-maker titles, and buying signals. Enriched leads convert at significantly higher rates because your outreach can be precisely tailored to their actual situation.
What company data matters most for outreach?
Employee count and growth rate, recent funding, technology stack, job postings (signal priorities), and recent news events (triggers for personalized openers). These five data points give you enough context to write a compelling, specific first sentence.
How does enrichment improve outreach performance?
Personalized emails referencing specific, researched details about the prospect get 3x higher reply rates than generic outreach. Enrichment data provides the raw material for that personalization — without spending 20 minutes researching each prospect manually.