Multi-Channel Campaign Planner
Orchestrate email, LinkedIn, SMS, and phone campaigns for maximum outreach impact
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Multi-Channel Best Practices
Channel Sequencing
- 1.Start with email (lowest friction)
- 2.Follow with LinkedIn 3-5 days later
- 3.SMS after LinkedIn connection
- 4.Phone calls after 50% read rate email
Optimization Tips
- •Personalize each message for the channel
- •Vary send times to avoid patterns
- •Test 2-week campaigns first
- •Track responses by channel
The 7-Touch Multichannel Sequence That Books Meetings
Research consistently shows that 7-touch sequences book 3x more meetings than 2-touch sequences. The reason is simple: most people are not ignoring you — they are just busy. Appearing across multiple channels at spaced intervals moves you from "that email I meant to reply to" into their active awareness. Here is the exact day-by-day sequence used by top outreach teams.
Day 1
LinkedIn Connection Request
Send a personalized connection request noting something specific about their content, role, or company. Keep the note under 200 characters. Do not pitch in the request.
Day 3
LinkedIn Message (Post-Connect)
"Thanks for connecting — noticed you [relevant observation from their profile or recent post]. Curious if [relevant question about their work]." Short, genuine, no pitch.
Day 5
First Cold Email
Lead with a problem-focused opener that references something specific about them. One clear CTA. Under 125 words. This is your primary shot — make it count.
Day 7
Engage With Their Content
Like or leave a thoughtful comment on one of their recent LinkedIn posts. This keeps you visible in their feed without sending a message. Genuine engagement only.
Day 9
Email Follow-Up #1 — New Angle
Do not resend the same email. Share a relevant resource, case study, or a different angle on the problem. Reference something timely if possible.
Day 11
LinkedIn Message #2 — Brief
Reference the email you sent: "Also sent you an email on [topic] — wanted to make sure it didn't get buried. Happy to connect if it's relevant."
Day 14
Final Email — The Breakup
Last touch before removing from the sequence.
"Last email from me — didn't want to keep showing up in your inbox without knowing if [relevant question]. Happy to connect when timing is right."
What to Do at Each Stage
If they reply positively: Move immediately to booking a call. Do not continue the automated sequence.
If they say "not interested": Acknowledge, thank them, and remove from the sequence. Add to a 90-day re-engage list.
If they don't reply by Day 14: Remove from active sequence, add to a long-term nurture list, and re-engage in 60-90 days with a fresh angle.
Frequently Asked Questions
What is multichannel outreach?
Multichannel outreach is a sales strategy that coordinates contact with prospects across multiple platforms — typically email, LinkedIn, phone, and sometimes SMS — in a sequenced, deliberate order. Rather than sending one email and waiting, you create multiple touchpoints across different channels where your prospect spends time. This increases visibility, demonstrates persistence without being annoying, and meets prospects where they are most active. Studies show multichannel campaigns generate 3-4x more meetings than single-channel campaigns at the same volume.
What is the best order for touchpoints in a multichannel sequence?
Start with the lowest-friction channel first. LinkedIn connection requests have no friction — they are expected and normal. Email comes next as the primary content channel. LinkedIn messages follow to reference the email and increase cross-platform visibility. Phone or SMS come last, reserved for warm prospects who have opened your emails multiple times but not replied. This escalation pattern respects boundaries while systematically increasing pressure as signals of interest emerge.
How many touchpoints are needed to book a meeting?
Most meetings are booked on the 4th to 7th touchpoint. Only 2% of sales happen on the first contact. The majority of deals require 5-12 follow-up contacts across all channels. However, "touchpoints" does not mean repeated identical messages — each touch should provide new value, a new angle, or a new reason to respond. Mindless bumps ("just following up!") do not count. Quality touchpoints that add value each time are what drive responses.
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